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Electronic Media Kit

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about pomega

The first line to address wellness through the skin, Pomega5 is a revolutionary system of pure, luxurious skin recipes based on bioactive botanicals and rare Omega 5 oil extracted from pomegranate seeds. Using the purest, freshest organic ingredients derived wholly from nature, we strive to create efficacious products that go beyond skin care to genuinely feed and nourish the body from the outside in. Each Pomega5 product has been carefully formulated to reflect a balanced combination of essential fatty acids, botanical extracts and essential oils - completely without the use of any parabens, petrochemicals, fillers, or synthetics.

Working with doctors and experts on healing plants, founder Tzeira Sofer developed Pomega5 based on ancient recipes and support from the latest scientific research to help people achieve healthier skin and a healthier body. Pomega, Inc. was established in 2005 and is based in Marin County, California, just north of the Golden Gate Bridge.

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the team

Founder & CEO

A nutritionist, culinary master, practitioner in healing arts, and expert in women's health for over 20 years, Tzeira is the creative force and visionary behind Pomega5. Driven by a vision to create an authentic, holistic skin care line based upon the potent benefits of the pomegranate, with a modern aesthetic, she worked with leading scientists, chemists and essential fatty acid experts globally to develop the Pomega5 range.

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VP Finance & Operations

Working in the prestige beauty industry for over 25 years, Adam has held executive positions with some of the premier luxury brands worldwide, including Estée Lauder, Guerlain and YSL Beauté. From 1975 to 1996 Adam served in Corporate Accounting and Corporate Manufacturing Control positions at Estée Lauder Companies, rising in 1984 to the position of VP Finance and Business Operations for the North America Division of Estée Lauder.

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Marketing Director

Mikhal has been involved with various areas of Pomega since its inception, including branding, strategy, product development, marketing, PR, online media, operations, and sales. Most recently, her projects have included scaling of the company's e-commerce business, management of new product launches and development of the brand's new positioning via imagery and language. In 2007 Mikhal co-founded Energy Crossroads, a non-profit aiming to grow an interdisciplinary network of young leaders in the clean energy space.

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  contact info

For Marketing and Sales Inquiries:
Tzeira Sofer - [email protected]

For Press and Media Inquiries:
Michael Rogers - [email protected]

Pomega, Inc.
San Anselmo, CA 94960
t: 888.451.6086   f: 415.451.8053